Tennent's Lager Lovelies

48 – Tennent’s Lager Lovelies


Can you remember the original Lager Lovely?

Was it a bubbly blonde? Or a beautiful brunette? A maybe it was a ravishing redhead?

Believe it or not, it wasn’t actually a woman – it was a picture of the Forth Rail Bridge.

In 1959, the brewers who made Tennent’s wanted to appeal to troops stationed abroad so printed pictures of Scottish landmarks to remind them of home.

That worked until 1962 when they ran out of landmarks – and some bright spark remembered something else lonely Scottish men, far from home and female company, like to look at. Thus The Lager Lovelies were created.

From 1965 until 1991, cans of Tennent’s featured pictures of glamorous models.

They were much loved by drinkers, and classic cans featuring the models these days change hands among collectors for thousands of pounds each.

It’s difficult to imagine a beer company putting semi-naked women on their cans in 2015 unless they wanted to be challenged by women’s rights campaigners.

For three decades, though, The Lager Lovelies were a bit of what was seen as harmless fun – and a lucrative business for the ladies.

Former Miss Scotland Lorraine Davidson said: “It was probably the best contract to get in terms of Scottish modelling.
“They took me to the Bahamas to shoot a TV commercial and I got paid something like £600 a day while I was there.”

We’ll drink to that!